Think Tank FTR4H debuts at SXSW
Press Release: March 1, 2017 – Every year in Duesseldorf, Germany, more than 5,000 exhibitors from over 70 countries participate in MEDICA, the world’s leading exhibition for medical products and tech. When it comes to digitalization of healthcare, MEDICA has taken a leading role, especially with the MEDICA CONNECTED HEALTHCARE FORUM (with the MEDICA App COMPETITION). The newest initiative – FTR4H – explores how Digital Transformation affects the healthcare industry.
“FTR4H acts as a Think Tank and definer to connect global Digital Health ecosystems in markets like China, Europe, India, Israel and the US with the World of MEDICA – a hashtag to categorize what drives Digital Health: #FTR4H.”
Debut at SXSW 2017
In 2017, FTR4H will debut at SXSW, the world-famous series of conferences & festivals which celebrate the convergence of the interactive media, film, and music industries. Get an overview of what FTR4H is about, what is planned in the future, and who is part of our network. As a special treat, we will feature some international digital health startups in a mini-pitch that will shape the healthcare community in the future:
- All the way from Berlin: iRewardHealth – their wellness program tackles the massive problem of preventable diseases using behavioral economics to effectively motivate healthy behavior change
- Houston calling! CareScriptions by Seremedi from Houston, Texas, is a SaaS patient engagement platform
- The Hungarian-German startup MediLad builds personalized health conversations for women – so called FemTech. The first product of the young female founder team is Izzy, a period tracking #chabot for messenger.
“The U.S. is the world’s most important market for Digital Health, and initiative like FTR4H is more timely than ever as our world turns to mobile as a hub for digital transformation with IoT, AI and Data reshaping every industry, most especially healthcare”, said Tom Mitchell, President of MEDICA’s U.S. operations.
FTR4H will host a Digital Health Meet & Greet on Monday, March 13 at the German Pavilion from 4:00-5:00pm.