Among 15 startups pitching at this years MEDICA App Competition, the top three chosen solutions are Kaia, air and iSikCure.
Kaia is a mobile app addressing back pain by using AI to guide patients through therapy and selected exercises which are moderated through camera observation of the users posture.
air is a smartphone app with a connected spirometer guiding users through spirometry measurements. It is meant to be used either by asthma patients or by physicians during patient examinations.
The winning solution on the competition was iSikCure papp, connecting patients to healthcare providers and using a special reward points system creating a new way to pay for health services and encouraging medication adherence.
See all 15 startups pitching at the competition here.
325,000 mHealth apps already on the market
In the pre-competition program different topic on mHealth development were discussed. Ralf-Gordon Jahns presented the latest Research2Guidance research findings on mHealth market. At the moment, the estimated number of mHealth apps is 325,000, with health insurers becoming an increasingly important distribution channel for scaling. mHealth apps still face the problem of monetisation and 55% of apps have less than 5,000 downloads, was mentioned. Full report is freely available here.
What’s the deal with mHealth apps?
In the panel on the state of mHealth apps, with panelists
Muthu Singaram, CEO IIT Madras HTIC Incubator & Founder of VibaZone,
Klaus Stöckemann, Managing Partner at Peppermint Venture Partners,
Tjaša Zajc, Host of Medicine Today on Digital Health Podcast and Strategic Healthcare Partnerships Manager at IRYO.IO,
Lars Buch, Managing Director of StartupBootcamp Digital Health Berlin,
Jesus del Valle, Head of Bayers Grants4Apps Accelerator and moderator
Maren Leche, Startup-Expert, Mentor and eHealth-Advisor,
different reasons for low mHealth apps adoption and user retention were mentioned. An important critical point of apps is that they remind users of their sickness, which can be discouraging for continued use. This is one of the recognised reasons for a lot of B2C apps failing in the last years. A lot of them shifted to B2B2C business models.
Since payments in healthcare are shifting in the direction of outcomes and value based payments, apps are becoming increasingly interesting for Pharma companies offering their patients additional support and value through platforms and apps.
In terms of trends, voice recognition solutions are attracting interest, alongside expectations that app usage will increase with an improved experience provided by solutions coming from big corporations such as Google, Amazon and Apple, which have detailed knowledge about what works in customer engagement which could potentially be translated in to healthcare.
The first event in 2018 will be a conference program a SXSW festival, one of the top global tech events, attracting leading tech companies from the US and abroad. We are proud to be a part of it as it presents a valuable opportunity to meet tech savy entrepreneurs from different industries, allowing a step out of the digital health bubble and enabling formation of new ideas for the healthcare space. More information will be published soon. If you’re interested in participating as a company, do not hesitate to contact us!
Press Release: March 1, 2017 – Every year in Duesseldorf, Germany, more than 5,000 exhibitors from over 70 countries participate in MEDICA, the world’s leading exhibition for medical products and tech. When it comes to digitalization of healthcare, MEDICA has taken a leading role, especially with the MEDICA CONNECTED HEALTHCARE FORUM (with the MEDICA App COMPETITION). The newest initiative – FTR4H – explores how Digital Transformation affects the healthcare industry.
“FTR4H acts as a Think Tank and definer to connect global Digital Health ecosystems in markets like China, Europe, India, Israel and the US with the World of MEDICA – a hashtag to categorize what drives Digital Health: #FTR4H.”
Debut at SXSW 2017
In 2017, FTR4H will debut at SXSW, the world-famous series of conferences & festivals which celebrate the convergence of the interactive media, film, and music industries. Get an overview of what FTR4H is about, what is planned in the future, and who is part of our network. As a special treat, we will feature some international digital health startups in a mini-pitch that will shape the healthcare community in the future:
All the way from Berlin: iRewardHealth – their wellness program tackles the massive problem of preventable diseases using behavioral economics to effectively motivate healthy behavior change
Houston calling! CareScriptions by Seremedi from Houston, Texas, is a SaaS patient engagement platform
The Hungarian-German startup MediLad builds personalized health conversations for women – so called FemTech. The first product of the young female founder team is Izzy, a period tracking #chabot for messenger.
“The U.S. is the world’s most important market for Digital Health, and initiative like FTR4H is more timely than ever as our world turns to mobile as a hub for digital transformation with IoT, AI and Data reshaping every industry, most especially healthcare”, said Tom Mitchell, President of MEDICA’s U.S. operations.
FTR4H will host a Digital Health Meet & Greet on Monday, March 13 at the German Pavilion from 4:00-5:00pm.
According to CBinsights, Startups have raised over $1.1B to help improve women’s healthcare. At SXSW 2017, we therefore invited a new startup that developed a FemTech solution that will support teenage girls in learning more about sexual health: The Hungarian-German startup MediLad builds personalized health conversations for women.The first product of the young female founders team is Izzy, a period tracking chatbot for messenger. In a short time of 3 months, the female founder team engaged 15,000 users worldwide and processed around 300,000 messages. In September 2016, the team joined the first batch of Startupbootcamp Digital Health Berlin.
What is FemTech? The analysts of CBinsights divid FemTech in eight major areas:
Fertility solutions – Startups providing IVF, egg freezing, and medical treatments for female infertility.
Period & fertility tracking mobile apps – Mobile apps for self-tracking of periods and fertility cycles.
At-home fertility monitoring devices – Startups offering hardware devices for women to monitor their fertility at home.
Pregnancy & nursing care – Startups offering medical care & diagnostics for pregnant women, as well as tech-enhanced breast pumps.
Reproductive system healthcare – Healthcare companies focused on women’s sexual health issues, such as pelvic floor device makersand women’s STI treatments.
General healthcare – Teams aiming to improve the overall clinical healthcare experience for women.
Period care goods – Startups offering pads, tampons, and CPG items for managing periods.
Women’s sexual wellness – Startups offering lubricants and related items to help women improve sexual wellness.
Imagine you are sick and your medicine is just 30 min by Drone away… Or you will die without a vital blood transfer: German startup Skycartrevolutionizes the way physical goods are shipped today. A network of autonomously flying drones carries your medicine to you – if you can’t leave your house. For that Skycart builds a UAV network for seamless peer-to-peer delivery by air. Digital Health rocks the sky!
On March 13th, Lukas, founder of US-American & German startup Skycart, will present his new way of transportation to all guest of the FRT4H Digital Health Reception at SXSW along with iRewardHealth and Seemed.
We are excited to kick-off our Think Tank FTR4H (Future4Health) at SXSW in Austin. On March 13th, we will welcome digital health enthusiasts at our reception at the German Pavilion — WUNDERBAR. In one intense hour we will give an overview what FTR4H is all about, what is planned in the future, who is part of the FTR4H network that is reaching from Germany to Israel, from Israel to India, from India to China — all the way to SXSW in Austin. As a special treat three international digital health startups will pitch:
All the way from Berlin: iRewardHealth, an international startup from the first batch of Startupbootcamp Digital Health Berlin, clears the last hurdle in user engagement by turning healthy actions into cash. Their wellness program tackles the massive problem of preventable diseases using behavioral economics to effectively motivate healthy behavior change. Founded by a team of experts, and fueled by their proprietary reward algorithm, iRewardHeath is gaining traction in US and German markets, showing the world that Health pays!
Imagine you are sick and your medicine is just 30 min by Drone away… German startup Skycart revolutionizes the way physical goods are shipped today. A network of autonomously flying drones carries your medicine to you – if you can’t leave your house. For that Skycart builds a UAV network for seamless peer-to-peer delivery by air.
Houston calling! CareScriptions by Seremedi from Houston, Texas, is a SaaS patient engagement platform. CareScriptions enables providers to equip patients with prescribed guided treatment plans using their mobile devices, enhance their visibility into outpatient care and optimize treatment plan implementation, execution and effectiveness reducing costly medical crises.
If you want to join us please register via eventbrite.
As a global network of Movers & Shakers in Digital Health #FTR4H is connecting digital healthcare experts worldwide.
On March 13th we will invite startups, healthcare experts and investors to a special Meet & Greet at South by Southwest, short SXSW. The festival in the heart of the USA brings together the who-is-who in the film, interactive media and music scene. Since 2007, “SXSW Interactive” a special conference on emerging technology, draws startup founders and creatives to Texas. The festival includes a trade show, speakers, parties, a startup accelerator — and in 2017 for the first time: The FTR4H Meet & Greet!
At SXSW 2017, more than 90,000 music and film experts, startup founders and eHealth experts met to discuss trends, innovation and future collaboration. More than 400 session in 24 tracks covered topics such as eHealth, FinTech, IoT, Gaming, Social Entrepreneurship, Sports, Transportation and much more. A great place to kick off our global Think Tank FTR4H. Here a few impressions from SXSW: