SXSW: Meet the FemTech startup MediLad
According to CBinsights, Startups have raised over $1.1B to help improve women’s healthcare. At SXSW 2017, we therefore invited a new startup that developed a FemTech solution that will support teenage girls in learning more about sexual health: The Hungarian-German startup MediLad builds personalized health conversations for women.The first product of the young female founders team is Izzy, a period tracking chatbot for messenger. In a short time of 3 months, the female founder team engaged 15,000 users worldwide and processed around 300,000 messages. In September 2016, the team joined the first batch of Startupbootcamp Digital Health Berlin.
What is FemTech? The analysts of CBinsights divid FemTech in eight major areas:
- Fertility solutions – Startups providing IVF, egg freezing, and medical treatments for female infertility.
- Period & fertility tracking mobile apps – Mobile apps for self-tracking of periods and fertility cycles.
- At-home fertility monitoring devices – Startups offering hardware devices for women to monitor their fertility at home.
- Pregnancy & nursing care – Startups offering medical care & diagnostics for pregnant women, as well as tech-enhanced breast pumps.
- Reproductive system healthcare – Healthcare companies focused on women’s sexual health issues, such as pelvic floor device makers and women’s STI treatments.
- General healthcare – Teams aiming to improve the overall clinical healthcare experience for women.
- Period care goods – Startups offering pads, tampons, and CPG items for managing periods.
- Women’s sexual wellness – Startups offering lubricants and related items to help women improve sexual wellness.
Learn more about MediLad & Izzy at the FTR4H Digital Health Reception on March 13th, 4pm, at the German Pavillion, Wunderbar.