Data Protection Regulations of Messe Düsseldorf GmbH
As from 05.04.2018
The present data protection regulations make equal reference to both men and women. For the purpose of simplification, only the male form is used.
1. General Information on Data Protection
The Internet portal of Messe Düsseldorf GmbH is primarily a marketplace for the processing of business transactions. Although a great deal of information is also available to anonymous visitors, there is sometimes a need for us to obtain data from you which can be company or even person-related in order to provide you with the desired services. Our systems protect your data in accordance with internationally applicable data protection standards, the data protection directive of the European Union and national data protection regulations. Our goal is to make it possible for you to be certain of responsible and confidential treatment of your data. Encoding procedures are used for the secure transmission of payment data. This means that communication between your browser and our system cannot be read by other participants in the Internet. Personal data is used exclusively for the purposes explicitly stated in these data protection regulations or during later data collection.
Our websites may contain links to websites of other providers. As we are not responsible for their information, we recommend that you study the information provided on such sites concerning data protection carefully.
Each time content is requested from our Internet site, data (e.g. name of the file requested, date/time, data volume transferred) on this process is stored in a protocol file. In this way, we monitor user conduct throughout the entire website. Nevertheless, the bringing together of this information with data on individual users is only carried out with prior, written consent. Messe Düsseldorf GmbH classifies the entire use statistics on the basis of the user?s domain name, the browser type and the MIME type by reading out this information from the browser string (the information contained in the browser of every user). We monitor and list the search terms entered in the search engine by users; nevertheless, this tracing is never carried out in connection with individual users.
We also use so-called session cookies. These enable optimisation of communication times for incoming web inquiries. As a fundamental rule, our website can also be used without cookies, however this can result in restrictions with individual applications. Cookies are not used for the preparation of person-related use profiles. We moreover employ cookies with a runtime of 180 days, in order to collect and use anonymous usage data for purposes of launching advertising adds on the basis of online behavioral targeting. No personal data, particularly no IP-address, is gathered in the scope of this procedure. The cookies are either provided by our service-partner, the Aumago GmbH, or by a service provider, the Aumago GmbH relies upon in fulfillment of its contractual obligations toward the Messe Düsseldorf GmbH. The krux digital Inc. is one of these service providers. You are free to delete the cookies anytime either directly within your browser settings (see below) or you may disable them anytime by visiting http://www.krux.com/privacy/consumer-choice/ (right of objection).
Users who do not want to take part in the conversion tracking can deactivate the Adform cookie via their browser at http://site.adform.com/privacy-policy/en deaktivieren.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) to disable existing cookies; or (iii) to set your browser to automatically reject any cookies. However, please be aware that if you disable or reject cookies, some features and services on our Sites may not work properly because we may not be able to recognize and associate you with your Messe Duesseldorf account(s). In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.
Should you have further questions or comments regarding our data protection concept or if you wish to have your data blocked for a specific use, we kindly ask you to contact us by e-mail at the following address: firstname.lastname@example.org
2. Data protection with special applications
2.1 Online orders
When you use our online ordering system, we receive from you the data required for processing of the order and performance of the services agreed. Data fields through which the data required for processing of the business transaction is collected, are always marked separately (with an asterisk).
If you provide additional, voluntary data, for example on particular specialist interests, we can send you targeted specialist information even before an event. This means that, by entering this data, you yourself decide which data we receive from you on you and your company.
In addition, we offer you the possibility of correcting or altering the data collected during registration. These changes can be made simply by calling up your user profile, clicking on the ?Edit? link and carrying out the alterations to your own data which are then displayed in the form. Users can alter this information at any time and as frequently as necessary.
We make it possible to participate in interactive surveys so that users can exchange their opinions with other users easily and discover the thoughts of our users on important subjects. Surveys are also used to enable even more precise adaptation of the content and services to our customer base. In this respect, we use a system which ?marks? users following the casting of their vote, thus preventing them from voting more than once on a specific question. There is no correlation between this marking and information on individual users. Exercising our own discretion, we forward the demographic information collected during these surveys to the other users of the portal, but never your person-related data.
2.3 Message Boards / Forums
Message boards and forums enable lively, non-chaired conversations on a variety of topics. We require users to register on a personal and company basis in order to prevent misuse of this platform.
2.4 Electronic Newsletters
We enable the ordering of electronic newsletters on various subject areas. For this, we record the e-mail addresses of those users who voluntarily register as subscribers. The users can delete themselves from the circulation list by following the instructions including in every dispatch.
2.5 Prize competitions, loyalty programmes
If we organise loyalty programmes or prize competitions, all rules and information on the respective procedure and the use of person-related data are stated clearly during the full period of the programme. The information collected is also used for verification of the user identity and to inform the winners. Here too, the policy of Messe Düsseldorf GmbH is not to forward information on specific persons to third parties.
2.6 Google Applications
2.6.1 Google Analytics
You can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en.
2.6.2 Google Re-Marketing
This website uses Google Re-Marketing. Google Re-Marketing is an advertising service delivered by Google Inc. (Google, Mountain View, USA), which enables us to provide you with targeted advertising to meet your supposed interests, based on your usage patterns on previous visits. Such advertising is only presented in Google advertising space – either Google AdWords or the Google Display Network. Users are identified via a cookie in the web browser. The collection, storage and editing of collected data is based on the Google Analytics details and users’ IP addresses. Google Re-Marketing does not involve any combination of IP addresses or personal details with any further Google data, especially usage data. Each Re-Marketing cookie continues to be used for 18 months. You may veto Google Re-Marketing or edit your settings on the Google Ads Settings page (https://www.google.com/settings/u/0/ads?hl=en). Alternatively, you can prevent Re-Marketing by disabling cookies in your browser settings.
This website uses Google Analytics reports to identify demographic features based on interest-related Google advertising as well as on third-party details of site visitors (e.g. age, gender and interests).
If an advertisement is to be displayed on a browser, DoubleClick can check using the browser’s cookie ID to see which DoubleClick advertisements have already been displayed on this specific browser. With the help of cookie IDs, DoubleClick can also identify conversions that bear reference to advertisement enquiries. This is the case when a user sees a DoubleClick advertisement and then, at a later time and with the same browser, goes to the advertiser’s website and purchases something on it.
DoubleClick cookies do not contain any personal data.
You will find further information at https://support.google.com/adsense/answer/2839090?hl=de. The cookies from google DoubleClick and google Remarting can be deactivated at any time using the advertising setting https://www.google.de/settings/u/0/ads?hl=de.
2.7 Social Media Plug-ins
If you are a member of the social network Facebook, Facebook will be able to track your internet activities automatically. Messe Düsseldorf has no influence on this. For more information, please refer to the privacy policies of Facebook.
Our Internet presence uses social plug-ins (“plug-ins”) of the social network facebook.com, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plug-ins are labelled with the Facebook logo or the addition “Facebook social plug-in”.
If you access a Messe Düsseldorf GmbH website that includes such plug-ins, your browser connects directly to the Facebook servers by clicking on the button. The content of the plug-in is transmitted to your browser by Facebook, which also embeds information in the website.
Through embedding the plug-in, Facebook receives the information that you have accessed the corresponding page of our website. If you are logged into Facebook, Facebook can assign your visit to your Facebook account. If you interact with the plug-ins, e.g. click the “like” button or add a comment, your browser transmits the corresponding information directly to Facebook, where it is stored.
Please refer to the data protection information issued by Facebook to learn about the purpose and scope of the data collection and the further processing and use of the data by Facebook. You will also find information about your rights and your settings options to protect your privacy.
If you do not wish Facebook to collect data about your visit to our website when using this plugin,, please log out of your Facebook account before accessing our site.
Wherever possible, our website uses a system called Two Clicks for More Data Protection, developed by heise.de.
Our Internet presence uses social plug-ins (“plug-ins”) of the social network twitter.com, operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). The plug-ins are labelled with a Twitter logo.
If you access a Messe Düsseldorf GmbH website that includes such plug-ins, your browser connects directly to the Twitter servers when clicking on the button. The content of the plug-in is transmitted to your browser by Twitter, which also embeds information in the website.
Through embedding the plug-in, Twitter receives the information that you have accessed the corresponding page of our website. If you are logged into Twitter, Twitter can assign your visit to your Twitter account. If you interact with the plug-ins, e.g. forward a tweet or add your own comment, your browser transmits the corresponding information directly to Twitter, where it is stored.
Please refer to the data protection information issued by Twitter to learn about the purpose and scope of the data collection and the further processing and use of the data by Twitter. You will also find information about your rights and your settings options to protect your privacy.
If you do not wish Twitter to collect data about your visit to our website when using this plugin,, please log out of your Twitter account before accessing our site.
Our Internet presence uses social plug-ins (“plug-ins”) of the social network xing.com (XING), operated by XING AG, Gänsemarkt 43, 20354 Hamburg , Germany. The plug-ins are labeled with a XING logo. If you access a Messe Düsseldorf GmbH website that includes such plug-ins, your browser connects directly to the XING servers when clicking on the button. The content of the plug-in is transmitted to your browser by XING, which also embeds information in the website.
Through embedding the plug-in, XING receives the information that you have accessed the corresponding page of our website. If you are logged into XING, XING can assign your visit to your XING account. If you interact with the plug-ins, e.g. click the “like” button or add a comment, your browser transmits the corresponding information directly to XING, where it is stored. Please refer to the data protection information issued by XING to learn about the purpose and scope of the data collection and the further processing and use of the data by XING. You will also find information about your rights and your options to protect your privacy. If you do not wish XING to collect data about your visit to our website when using this plugin, please log out of your XING account before accessing our site.
Our Internet presence uses social plug-ins (“plug-ins”) of the social network operated by plus.google.com (Google+), Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA. The plug-ins are labeled with the Google+ logo or the addition ” Google+ social plug-in”.
If you access a Messe Düsseldorf GmbH website that includes such plug-ins, your browser connects directly to the Google servers. The content of the plug-in is transmitted to your browser by Google, which also embeds information in the website.
Through embedding the plug-in, Google receives the information that you have accessed the corresponding page of our website. If you are logged into Google+, Google can assign your visit to your Google+ account. If you interact with the plug-ins, e.g. add a comment, your browser transmits the corresponding information directly to Google, where it is stored.
Please refer to the data protection information issued by Google to learn about the purpose and scope of the data collection and the further processing and use of the data by Google. You will also find information about your rights and your options to protect your privacy.
If you do not wish Google to collect data about your visit to our website when using this plugin, please log out of your Google account before accessing our site.
Our Internet presence uses social plug-ins (“plug-ins”) of the social network operated by linkedin.com (LinkedIn), LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The plug-ins are labeled with the LinkedIn logo or the addition ” LinkedIn social plug-in”.
If you access a Messe Düsseldorf GmbH website that includes such plug-ins, your browser connects directly to the LinkedIn servers when clicking on the link. The content of the plug-in is transmitted to your browser by LinkedIn, which also embeds information in the website.
Through embedding the plug-in, LinkedIn receives the information that you have accessed the corresponding page of our website. If you are logged into LinkedIn, LinkedIn can assign your visit to your LinkedIn account. If you interact with the plug-ins, e.g. add a comment, your browser transmits the corresponding information directly to LinkedIn, where it is stored.
Please refer to the data protection information issued by LinkedIn to learn about the purpose and scope of the data collection and the further processing and use of the data by LinkedIn. You will also find information about your rights and your options to protect your privacy.
If you do not wish LinkedIn to collect data about your visit to our website when using this plugin, please log out of your LinkedIn account before accessing our site.
Various websites at Messe Düsseldorf GmbH contain embedded videos on YouTube.com (YouTube). YouTube is a service offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA.
If you access a Messe Düsseldorf GmbH website that includes such plug-ins, your browser connects directly to the Google servers when clicking on the link. The content of the plug-in is transmitted to your browser by Google, which also embeds information in the website.
Through embedding the plug-in, Google receives the information that you have accessed the corresponding page of our website. If you are logged into YouTube, Google can assign your visit to your YouTube account. If you interact with the plug-ins, e.g. add a comment, your browser transmits the corresponding information directly to Google, where it is stored.
If you do not wish Google to collect data about your visit to our website when using this plugin, please log out of your YouTube account before accessing our site.
2.8 Other Visitor Services
2.8.1 Messe Düsseldorf Social Sign-in
Description of application: Social Sign-in and/or Social Login is an application, which is used for the registration process in a protected environment. Upon registration with a social media profile, the information available about the user is automatically saved in the user administration of the website of Messe Düsseldorf. A new user profile is created. At the time of logging in with the social network ID, the API requests the personal data from the network and transfers this to the database of Messe Düsseldorf. Through the connection to the social network, Messe Düsseldorf automatically receives the data necessary for a registration process in the relevant system.
2.8.2 Beacon Service / Bitplaces
Description of application: In collaboration with Bitplaces GmbH, Bismarckstr. 10-12, 10625 Berlin at each individual event Messe Düsseldorf GmbH makes it possible for any trade fair visitor actively signing up for the service to define the focal area of their visit using the events official App of the respective event thereby allowing them to receive interactive information about their trade fair visit sent to their smart mobile device. Here, trade fair visitors may call up information on exhibitors and set up an interests profile. To do this visitors mark the relevant product categories that interest them. If these categories overlap with the products and services of an exhibitor in their vicinity visitors activating the Bluetooth function on their mobile device will be alerted to these exhibitors by a signal from beacons or electronic transponders placed at the stands of participating exhibitors known as Bitplaces. Visitors are then alerted by a message sent to their mobile device (push notification). In particular, this message will contain further information on the exhibitor in question inviting the visitor to visit that stand. Following each event Bitplaces GmbH makes available to each participating exhibitor and Messe Düsseldorf GmbH an analytical evaluation of the visitor data captured. As a result, Messe Düsseldorf GmbH also receives information on how many visitors have entered a Bitplace, how many of these were first-time visitors and how many returning ones, how much time they spent there and how high the footfall was. Furthermore, Messe Düsseldorf GmbH receives an evaluation of sent and actually read messages (push notifications). No movement data outside of Bitplaces is stored. Within a Bitplace the exact position of a user is not known just the fact that the user spent time at that Bitplace. This ensures the individual users privacy is protected and allows pseudonomised behavioural analysis.
2.9 Candidate Management
- Only the present data protection regulations apply to the application procedure and thus insofar to the relationship between the candidate and Messe Düsseldorf GmbH.
- Any data to be submitted by the candidate will be processed by our service providing data processor, the Haufe-Lexware Services GmbH & Co. KG in a computer center in Nuremberg, Germany. As a matter of course Messe Düsseldorf GmbH and Haufe-Lexware Services GmbH & C. KG have concluded a contract according to § 11 Bundesdatenschutzgesetz (BDSG) (German Federal Data Protection Act). Any data processing is carried out exclusively on behalf and by order of Messe Düsseldorf GmbH.
- Only those staff members of Messe Düsseldorf GmbH who are bound to maintain the secrecy of data and who have been trained according to the German Federal Data Protection Act have access to the candidates data.
- Any data is being collected, saved and used exclusively for purposes of conducting the application procedure. Data storage is carried out exclusively within the boundaries of the law. Upon lapse of six months upon a contingent rejection the candidates data is being deleted. Data will not be passed on to any third parties including allied companies of Messe Düsseldorf GmbH.
- If a candidate makes use of the offered service Jobagent the candidate`s data will upon successful signup and upon confirmed registration be saved and used in the scope of the services.
- The transfer of any data is encoded (https) so that unauthorized persons cannot read, copy, change or delete it.
- The permission to use data may anytime be revoked here.
2.10 Website Tracking
For marketing and optimisation purposes this website uses products and services provided by WiredMinds GmbH (www.wiredminds.de). This involves collecting, processing and storing data which adds up to a usage profile, saved under a pseudonym. Wherever this is possible and reasonable, usage profiles are kept completely anonymous. Cookies may be used for this purpose. Cookies are small text files which are saved to the visitor’s internet browser and are subsequently used for the identification of the internet browser. The data material that is collected may also include personal details which are either sent to WiredMinds or collected by WiredMinds directly. WiredMinds may use details which are placed by visitors on the website for the purpose of creating anonymous usage profiles. Any data material collected in this way is not used for the personal identification of site visitors without their special consent; neither is such data combined with the personal details associated with the pseudonym. Any IP addresses are anonymised immediately upon collection by deleting the last group of digits. Data collection, processing and storage may be stopped by you at any time and will not be applied again from that point onward.
2.11 Adserver Technologies
On this website data may be collected and saved in anonymised form by means of technologies used by such adserver providers as Adform for marketing and optimisation purposes. To this end cookies can also be used but you can change your browser settings in such a way that you receive a message upon receipt of a cookie and/or if the reception of the cookie is to be refused. For the respective settings please refer to Item 1.1. For further information on Adforms Data Protection Rules go to: http://www.adform.com/site/privacy-policy. On this site you can also object to your data being collected and saved at any time and with effect for the future and access your cookie data if need be. The data is evaluated by the media agency CROSSMEDIA GmbH. CROSSMEDIA GmbH aggregates the anonymised data furthermore, so that Messe Düsseldorf GmbH cannot infer any personal data from this.
2.12 Use of the conversion pixel by Adform
This website uses Adform conversion tracking. The cookie for conversion tracking is created once a user gets in touch with an ad placed by Adform. These cookies do not contain any information allowing users to be personally identified. Users who do not want to take part in the tracking can deactivate Adforms cookie via their Internet browser. For further information on Adforms data protection regulations go to http://www.adform.com/site/privacy-policy. You can change your browser settings so that you receive a message upon receipt of a cookie and/or if the receipt is to be refused. For the relevant settings please refer to Item 1.1.
3. Public Process Directory
3.1 Name of the responsible body:
Messe Düsseldorf GmbH
Werner Matthias Dornscheidt (CEO)
Bernhard Johannes Stempfle
Hans Werner Reinhard
3.3 Address of the responsible body:
Messeplatz, Stockumer Kirchstrasse 61, D-40474 Düsseldorf
3.3.1 Address of the Data Protection Officer:
Data Protection Officer
Messe Düsseldorf GmbH
Stockumer Kirchstr. 61
3.4 Purpose of the collection, processing or use of data
The purpose of the Messe Düsseldorf GmbH company is the promotion of economic activity through the organisation of trade fairs and exhibitions at home and abroad, through the organisation or implementation of congresses and conferences, and through all activities related to the trade fair, exhibition, congress and conference business. For the fulfilment of this purpose, we maintain trade fair and exhibition centres as well as congress and conference facilities which we use for events or rent out in return for appropriate payment.
Data is captured, processed and used for the explicit purposes of the company, specifically for handling the relevant business processes and for assuring and improving the quality of our trade fair events such as for purposes of providing our customers (see below cipher 3.5,
category A, B, F) with information prior to and after a certain event about the very event and about follow-up
events. Follow-up events may include other subject-related events organized or implemented by Messe Düsseldorf
GmbH within Germany or abroad. Members of trade fair clubs will also receive promotional information on offers corresponding to their stated interests from Messe Düsseldorf. Your personal data will not be passed on to any third parties for advertising purposes.
When you present your visitor’s badge the data stored on this badge can be read and therefore also saved and used by third parties. In such cases the data protection terms of the third party shall apply.
3.5 Description of the groups of persons concerned and of the corresponding data or categories
For the fulfilment of the purposes stated under 3.4, the following person-related data is collected, processed and used for each group of persons:
|Group of persons||Data||Category|
|Representatives of exhibiting companies||Company data with addresses, contact persons and communication data, information on branch of industry, product data, contract and settlement data||A|
|Professional exhibition visitors (representatives of companies visiting trade exhibitions)||Registration data such as company data with addresses, contact persons and communication data, calendar day of voucher redemption, information on branch of industry, product interests as well as contract and settlement data||B|
|Exhibition visitors (public events without status as professional visitor)||Name, address, communication data, exhibitors of interest, payment data, calendar day of voucher redemption||C|
|Exhibitors of interest (potential new customers)||Company data with addresses, contact persons and communication data, information on branch of industry, product data, interests||D|
|Contact persons of suppliers, service providers, other business partners||Company data or data on institutions with addresses, contact persons and communication data, information on products and services, contract and settlement data||E|
|Club Members||Name, address, communication data, exhibitors of interest, personal data (date of birth, household income, purchasing behaviour, calendar day of voucher redemption)||F|
Video surveillance is used in the exhibition centre for the purpose of managing traffic/visitor flows and for security purposes. No evaluation is carried out for other purposes.
Personnel data on employees, applicants and service companies is used within the framework of internal communication, servicing, administration and for settlement purposes.
3.6 Recipients or categories of recipient to whom the data can be forwarded
- Public bodies given the existence of overriding legal regulations (category A-F)
- Companies within the Messe Düsseldorf Group (category A, B, C, F)
- Companies/Entrepreneurs who acquire an exhibition event from Messe Düsseldorf and implementation partners of Messe Düsseldorf (category A-D, F)
- Foreign representations if the registered company office of the person visiting the exhibition is abroad (category A, B, C, F)
- Order-data processors of Messe Düsseldorf (category A-D, F)
- Service providers for exhibition-accompanying services if the person inquires about corresponding services to Messe Düsseldorf (category A-D, F)
- Companies/Entrepreneurs who have issued vouchers for visitors will receive the visitor data (name, address, communication data, calendar day of voucher redemption) for the vouchers redeemed, provided this has been agreed by contract (category B, C, F)
- In addition, we offer exhibitors the option of accessing data on trade visitors and Club Members electronically. This service is subject to the visitor allowing the exhibitor to scan the barcode on their admission ticket. This means visitors themselves decide whether exhibitors have access to their electronic “visiting card”. Data transfer does not occur if the visitor objects to having their data passed on to the exhibitor (Category B, F).
In all cases, the forwarding of data is for fulfilment of the purposes stated under 3.4.
3.7 Normal periods for the barring/deletion of data
The law contains a wide range of regulations concerning keeping requirements and deadlines. Upon expiry of these deadlines, the corresponding data is deleted as a routine procedure. Excepted from this is data required for the processing of the respective business transaction with Messe Düsseldorf and in particular for informing customers before and after the event as well as concerning future events. The data on customers who no longer wish to receive corresponding information is barred. To enable consideration of a corresponding declaration by the customer at all times, the data of the objector must be kept permanently in a barring list and, as a rule, cannot be deleted (see § 35 (3) no. 2 BDSG (German Data Protection Act).
3.8 Transmission of data abroad
To enable optimum servicing of our customers and business partners on a worldwide basis, we forward your data to companies within the Messe Düsseldorf Group. The fulfilment of contractual purposes or the performance of pre-contractual measures with potential exhibitors/exhibitors as well as with potential visitors or visiting companies from third countries fundamentally necessitates the forwarding of data to the international representation office of the corresponding third country. To this end, the corresponding data as set out under 3.5 is forwarded to the responsible international representation office
In the case of representatives of companies from third countries who visit a trade exhibition, the name of the visitor can also be forwarded to the responsible international representation office, provided no objection has been received concerning the forwarding. The registration data of a company whose representative visits an exhibitor at his stand will be forwarded to the exhibitor visited – if the visitor does not object to the scanning of his data on the barcode of his entrance ticket – irrespective of whether the exhibitor is from Germany, the EU or another third country.
In all cases in which we ourselves arrange the transmission of person-related data to third countries which do not have a sufficient level of data protection regulations, the data is only forwarded if the recipient gives a contractual undertaking to adhere to equal standards of data protection and data security as we ourselves.
4. Right of objection
Naturally, every one of our customers is at liberty to indicate purposes for which his person-related data should not be used. Should you no longer wish your data to be used for a specific purpose, you can object to farther reaching use of your data here.