Author: Maren Lesche

FTR4H is back at SXSW!

After the successful launch of our digital health think tank FTR4H (Future For Health) we will be back at SXSW in 2018! As an official partner we will rock our FTR4H Conference Stage, coordinate an FTR4H expo space and explore business opportunities in the vibrant healthcare hubs Houston and Austin with special delegations for startups, corporates and investors!

SXSW we are coming!

SXSW is fun, SXSW is inspiration and SXSW is THE place to be in March! SXSWeek® spans 10 days and nights from March 9 –18 in 2018. It includes several festivals, e.g. SXSW Interactive, the SXSW Gaming Conference as well as a Music and Film Festival. In 2017, direct participation in SXSWeek totaled approximately 421,900! With more than 100 talks on Healthcare alone, SXSW is also an important source of inspiration for the worldwide healthcare community. However, the sheer size of the event as well as the intense program makes it hard to focus and talk business – something our FTR4H team experienced last year!

Based on our experience from running conferences and trade fairs such as MEDICA in Duesseldorf, we decided to partner up with the amazing crew behind SXSW to highlight Digital Health at SXSW!

FTR4H at SXSW: Expo, Conference and Delegations

There are many ways to join us at SXSW!

  1. Showcase your product at our FTR4H Space at SXSW! Our exhibitor packages are customised and include SXSW Interactive tickets worth $1125, an option to present on our FTR4H stage which will be featured in the official SXSW program, logo placement as well as access to our international Digital Health community!
  2. Tell your Healthcare Story on our FTR4H Discovery Stage on March 11! 75,000 attendees explored the SXSW exhibition in 2017, where our stage will be located.
  3. Explore Business Opportunities during our FTR4H Innovation Tours in Houston and Austin. Meet MedTech experts, investors, researchers and startups.

Interested? Do not procrastinate  Get inspired by the creative crowd at SXSW in Austin AND explore business opportunities with us in one of the most important healthcare hubs in the USA!

 

From Düsseldorf to Barcelona to New York City to Austin to Düsseldorf

… or why applying for startup competitions like MEDICA App Competition makes sense….A guest post by our Community Advisor Maren Lesche

Yes, you can plan. Yes, you can overthink. And yes, you can also embrace the opportunities that are served to you unexpectedly.

What made you interested in ehealth, people keep asking me? With a communications background, the highly regulated and very special digital health sector does not seem the first choice. My answer: unexpected opportunities pulled me in!

In 2014, I met the team of VoiceItt at a startup competition powered by Deutsche Telekom. In Krakow, Poland, we talked about crowdfunding, pitching and hurdles that a young company offering a voice-pattern recognition software for people with disability faced when entering new markets. Social entrepreneurship? A high-tech solution for people with impairment? A small team with limited funding working on a very techy product? I was hooked immediately!

What started as a small favor to present VoiceItt in Berlin, lead me to WebSummit in Dublin and Slush in Helsinki. One of my unexpected “tour stops” brought me to Düsseldorf – a very short trip! Little did I know that the “small event” at Düsseldorf will open up the world of healthcare to me: MEDICA is one of the largest and most prestigious healthcare and medtech trade fairs in the world. As a small event inside MEDICA, the Medica App Competition – MAC for short– was reaching out to very specific startups. Due to MEDICA’s close ties to the Israeli startup ecosystem, VoiceItt saw the startup competition and applied. After making the finals, the ball was in my court again: “Could you present us on stage? Nothing major! One day only” – less than 24h of networking, pitching on stage and reconnecting with old friends.

Ten awesome startups pitched two years ago. A hard battle – that VoiceItt won! Our prize: an IPad and a ticket to Mobile World Congress. Barcelona, we are coming! So one pitching event opened the doors to another stage! Selling the iPad provided the necessary travel money. A few weeks before Mobile World Congress, by accident again, I saw another event in Barcelona: A TechCrunch Meetup for startups! Anybody interested in presenting? All in? Right! I guess my communications background came in handy here: writing nice applications is as important as presenting on stage later. So yes, I used my trade to push VoiceItt to success!

I still remember this event! As one of the last startups to pitch, I had to balance on a broken wooden crate: no slides, not timer, just me and my faulty equilibrium. But yet, I could not have been that bad, since winning this small event secured VoiceItt tickets to the prestigious TechCrunch Disrupt in New York City. Again – nothing I had planned, totally unexpected!

Step by step I worked my way deeper into the ehealth startup ecosystem, became a mentor at Startupbootcamp Digital Health, did research on wearables, learned about biotech and performance materials. The following year, I joined the MEDICA App Competition as a juror, soon after that, I became Community Advisor at the newly founded ehealth think tank FTR4H, short for Future4Health, powered by MEDICA. In March 2017, FTR4H officially launched at SXSW in Austin, Texas. Since then, FTR4H has been active in Delhi, India, and Suzhou, China.

Next stop? Düsseldorf! In November 2017, I am captain of the MEDICA App Competition Jury and will get a front-row seat during the pitching event happening on November. This year the contestants can win up to 2000 Euro and tickets to SXSW 2018 – so no detour via Barcelona and New York City for them!

And did I see that coming, when VoiceItt applied at MEDICA? No! But hey, you can plan. You can overthink. But you can never know where unexpected opportunities will lead to!

PS: Application for MEDICA App Competition 2017 are still open till September 30!

Discuss “The Future for Health” at The China Medical Innovation Forum 2017

China is vibrant; China is growing; and China is changing. Especially the healthcare sector in the country with one of the largest online populations in the world is in transition – according to a EY report out of the 700 million people with internet access in China, 86 percent go online using their mobile phones. New companies such as WeDoctor, an online portal to schedule hospital appointment, Ali Health, a a pharma e-commerce platform powered by Alibaba Group Holding, or Chunyu Doctor, a telemedicine platform, are disrupting the digital health market in China. According to CBInsights, investments in digital Health in China grew beyond $1.1 billion in the first part of 2016.

A great time for FTR4H to explore the Chinese market! So please join the session on “The Future for Health – How Mobile, IOT and Data transform healthcare!” at The China Medical Innovation Forum 2017 on June 11 at the prestigious Shangri-La Hotel in Suzhou for the following talks:

  • 09:00 – 09:25 am: Opening Keynote on “FTR4H – Driving Digital Health” by Mark Wächter, FTR4H Chief Evangelist
  • 09:25 – 09:50 am: Practical Experience on “Mobile Health Care in a Hospital” by Gao Shan, Information Centre of Xuanwu Hospital, affiliated to Capital Medical University
  • 09:50 – 10:15 am: “Strategies for Developing Mobile Medical Apps for Patient-interactive Medical Devices and Simplifying the Clinical Path to Market Approval” by Deng Xiaoxu, Business Director of Chiltern International
  • 10:15 – 10:30 am: “Medical Device aaS – reinventing home care” by Dr. Junhao Hu, CEO of Darma
  • 10:30 – 11:00 am: Break
  • 11:00 – 11:15 am: “Redefining Consumer’s role in China Healthcare” by Sebastien Gaudin, CEO and Founder of The CareVoice
  • 11:15 – 12:00 am: Fire-Side-Chat: “How Digital Health transforms the Healthcare Continuum in China”

Please also feel free to join us at the FTR4H Meet & Greet for Digital Health Aficionados on Saturday, June 10, 16:00 – 18:00 @ FTR4H Lounge.

 

SXSW - © SXSW / ADDON

Think Tank FTR4H debuts at SXSW

Press Release: March 1, 2017 – Every year in Duesseldorf, Germany, more than 5,000 exhibitors from over 70 countries participate in MEDICA, the world’s leading exhibition for medical products and tech. When it comes to digitalization of healthcare, MEDICA has taken a leading role, especially with the MEDICA CONNECTED HEALTHCARE FORUM (with the MEDICA App COMPETITION).  The newest initiative – FTR4H – explores how Digital Transformation affects the healthcare industry.

“FTR4H acts as a Think Tank and definer to connect global Digital Health ecosystems in markets like China, Europe, India, Israel and the US with the World of MEDICA – a hashtag to categorize what drives Digital Health: #FTR4H.”

Debut at SXSW 2017

In 2017, FTR4H will debut at SXSW, the world-famous series of conferences & festivals which celebrate the convergence of the interactive media, film, and music industries. Get an overview of what FTR4H is about, what is planned in the future, and who is part of our network. As a special treat, we will feature some international digital health startups in a mini-pitch that will shape the healthcare community in the future:

  • All the way from Berlin: iRewardHealth – their wellness program tackles the massive problem of preventable diseases using behavioral economics to effectively motivate healthy behavior change
  • Houston calling! CareScriptions by Seremedi from Houston, Texas, is a SaaS patient engagement platform
  • The Hungarian-German startup MediLad builds personalized health conversations for women – so called FemTech. The first product of the young female founder team is Izzy, a period tracking  for messenger.

“The U.S. is the world’s most important market for Digital Health, and initiative like FTR4H is more timely than ever as our world turns to mobile as a hub for digital transformation with IoT, AI and Data reshaping every industry, most especially healthcare”, said Tom Mitchell, President of MEDICA’s U.S. operations.

FTR4H will host a Digital Health Meet & Greet on Monday, March 13 at the German Pavilion from 4:00-5:00pm.

Impressions:

Kicking off FTR4H at GermanHaus at SXSW
Kim Bond Evans, founder of Seremedi, pitching CareScription at the SXSW FTR4H Digital Health Reception
Impressions from eHealth pitches at SXSW
Talk on Gender equality and diversity
Daimler CEO Dieter Zetsche on stage at GermanHaus at SXSW
iRewardHealth on stage at the FTR4H Digital Health Reception
Mark Wächter kicking off the SXSW FTR4H Digital Health Reception
Maren Lesche presenting MediLad, a chatbot startup in Femtech from Europe
Women’s Health Talk at SXSW
Mark Wächter, Ambassador of FTR4H
Examples for VirtualReality solutions for eHealth at SXSW
More than 90,000 attendees arrive at SXSW
A packed programme at SXSW: More than 400 panels, workshops and talks
Till Kästner presenting a German case study at the FTR4H Digital Health Reception at SXSW

 

SXSW: Meet the FemTech startup MediLad

According to CBinsights, Startups have raised over $1.1B to help improve women’s healthcare. At SXSW 2017, we therefore invited a new startup that developed a FemTech solution that will support teenage girls in learning more about sexual health: The Hungarian-German startup MediLad builds personalized health conversations for women.The first product of the young female founders team is Izzy, a period tracking chatbot for messenger. In a short time of 3 months, the female founder team engaged 15,000 users worldwide and processed around 300,000 messages. In September 2016, the team joined the first batch of Startupbootcamp Digital Health Berlin.

What is FemTech? The analysts of CBinsights divid FemTech in eight major areas:

  • Fertility solutions – Startups providing IVF, egg freezing, and medical treatments for female infertility.
  • Period & fertility tracking mobile apps – Mobile apps for self-tracking of periods and fertility cycles.
  • At-home fertility monitoring devices – Startups offering hardware devices for women to monitor their fertility at home.
  • Pregnancy & nursing care – Startups offering medical care & diagnostics for pregnant women, as well as tech-enhanced breast pumps.
  • Reproductive system healthcare – Healthcare companies focused on women’s sexual health issues, such as pelvic floor device makers and women’s STI treatments.
  • General healthcare – Teams aiming to improve the overall clinical healthcare experience for women.
  • Period care goods – Startups offering pads, tampons, and CPG items for managing periods.
  • Women’s sexual wellness – Startups offering lubricants and related items to help women improve sexual wellness.

Learn more about MediLad & Izzy at the FTR4H Digital Health Reception on March 13th, 4pm, at the German Pavillion, Wunderbar.

SXSW17: Digital Health rocks the sky. Let’s fly with Skycart!

Imagine you are sick and your medicine is just 30 min by Drone away… Or you will die without a vital blood transfer: German startup Skycart revolutionizes the way physical goods are shipped today. A network of autonomously flying drones carries your medicine to you – if you can’t leave your house. For that Skycart builds a UAV network for seamless peer-to-peer delivery by air. Digital Health rocks the sky!

On March 13th, Lukas, founder of US-American & German startup Skycart, will present his new way of transportation to all guest of the FRT4H Digital Health Reception at SXSW along with iRewardHealth and Seemed.

Explore the Indian Startup Community

According to the Global Startup Ecosystem Ranking 2015, both Berlin (Rank 9th) and Bangaluru (Rank 15th) are the frontrunners in the startup ecosystem globally. In April, digital health startups can explore the community in Delhi by attending Medical Fair India. Tickets are for free. Startups can exhibit for just 400 Euro to join the 500+ exhibitors from 16 countries on an space of more than 6,000 qm and meet the more than 10,000 visitors.

Read more about “Why Indian and German startups should Work together” at Entrepreneur.com.

SXSW17: Welcome iRewardHealth, Seremedi & Skycart

We are excited to kick-off our Think Tank FTR4H (Future4Health) at SXSW in Austin. On March 13th, we will welcome digital health enthusiasts at our reception at the German Pavilion — WUNDERBAR. In one intense hour we will give an overview what FTR4H is all about, what is planned in the future, who is part of the FTR4H network that is reaching from Germany to Israel, from Israel to India, from India to China — all the way to SXSW in Austin. As a special treat three international digital health startups will pitch:

iRewardHealth

All the way from Berlin: iRewardHealth, an international startup from the first batch of Startupbootcamp Digital Health Berlin, clears the last hurdle in user engagement by turning healthy actions into cash. Their wellness program tackles the massive problem of preventable diseases using behavioral economics to effectively motivate healthy behavior change. Founded by a team of experts, and fueled by their proprietary reward algorithm, iRewardHeath is gaining traction in US and German markets, showing the world that Health pays!

Sykcart

Imagine you are sick and your medicine is just 30 min by Drone away… German startup Skycart revolutionizes the way physical goods are shipped today. A network of autonomously flying drones carries your medicine to you – if you can’t leave your house. For that Skycart builds a UAV network for seamless peer-to-peer delivery by air.

Seremedi

Houston calling! CareScriptions by Seremedi from Houston, Texas, is a SaaS patient engagement platform. CareScriptions enables providers to equip patients with prescribed guided treatment plans using their mobile devices, enhance their visibility into outpatient care and optimize treatment plan implementation, execution and effectiveness reducing costly medical crises.

If you want to join us please register via eventbrite.

SXSW - © SXSW / ADDON

Facts & Figures from The 6th mHealth Developer Economics Report

A few weeks ago, the sixth edition of the largest global study on mHealth app has been published by research2guidance, one of the community partners of FTR4H. Its Managing Director, Ralf-Gordon Jahns, is also member of the jury of #5MAC16. In this years report, more than 2,600 mHealth app developers, healthcare professionals shared their experiences and views on the market. Here their most important findings:

  • The mHealth app market is getting crowded: Almost 100,000 mHealth apps have been added since the beginning of last year, amounting to 259,000 mHealth apps currently available on major app stores (including multi-platform apps and smaller platforms). In addition, 13,000 mHealth publishers entered the market since the beginning of 2015, totaling 58,000.

“Growth rates of mHealth app store downloads are estimated to be only +7% in 2016 after +35% from the previous year, reaching a total of 3.2B in 2016.”

  • Multi-platform publishing is the norm: Or more precisely, publishing on iOS and Android has become normal. 75% of today’s mHealth publishers develop for both platforms. Other platforms still don’t play a major role.
  • mHealth publishers are becoming connected: Unlike the previous years, publishers now use APIs to connect their apps to third party apps, sensors or data aggregators. Apple HealthKit is by far the most commonly used API. 58% of publisher now use APIs, compared to 42% from the previous year.
  • mHealth app publishers are becoming more experienced with developing: Developing an app involves using tools to develop, test, market and monitor performance. 72% of mHealth app publishers have used, for example, analytics, testing, storage or cross platform tools.
  • mHealth companies are getting smaller again and are losing their altruistic motive: Last year saw a wave of new market players, which are the “Garage” type of start-ups with 1–2 founders. The share of this category increased from 8% to 13% in the last year. Perhaps with this wave of new entrants, the altruistic ambition of “we do this to help others” is still prominent and unique to the mHealth market, but it gave way to “we do this to make money” as number one motivation.
  • It is still not a money printing business for all but a few exceptions: 78% of mHealth app publishers report to have made less than US$100,000 from their entire mHealth app portfolio business. 60% make less than US$1,000 per month / US$10,000 per year. Traditional app store revenue sources like IAP1, paid app download or IAA2 are the main income source for only 4- 10% of today’s mHealth app publishers. Rather, they license technology (15%), and even offer third party development services (14%).

“US$10 seems to be the threshold for which a patient is willing to pay out-of-pocket for mHealth app services: There is a strong market belief that patients/app users would spent no more than US$10 (or US$9.90) on, for example, a monthly subscription for a health chat, a one-time download of a diet plan or one-time expert feedback. Thresholds vary between service categories but US$10 is the most common.”

  • Health insurance companies (HIC) are expected to become a key player in the market but are currently failing to step into their expected role: The majority (85%) of companies in the market assume that patients would be willing to share their health data with HICs in return for a cheaper plan, health recommendations or research purposes. Only 17% of mHealth practitioners rate the app portfolio of health insurance companies to be above average in quality.
  • The mHealth app market is a growth market: The revenues coming from mHealth app related services will grow by 15% (CAGR) to reach US$31B in 2020. 551M users will by then actively (at least once a month) make use of an mHealth app.
  • Integration of mHealth apps into the healthcare system will slowly evolve over the next five years: mHealth practioners foresee that app stores will be the main distribution channel for mHealth apps in the next years. The importance of other channels as an indication for the degree to which doctors, hospital and pharmacies are expected to integrate into the system, has declined again since the last study. It will remain a consumer and patient driven market for the foreseeable future. Business potential will continue to grow.

“Within the patient journey, follow-up monitoring will be the most influenced phase by mHealth apps: In general, the impact apps will have on the patient journey from seeking information, receiving diagnosis and treatment as well as prevention is rated high. The highest impact is seen on providing follow-up advice and coaching after the initial doctor’s visit.”

  • Reducing hospital readmission rates and non-adherence to treatment costs remained as the most important cost levers for mHealth apps to pull on over the next five years: Similar to last year’s study results, more than 60% of market players believe that the greatest cost saving benefit to come from mHealth apps will be noted in reducing hospital costs. This will be due to decreasing hospital readmission rates and length of stay, as well as assisting with patient compliance to medication plans. The perceived future impact that mHealth apps will have on reducing medical trial costs have dropped by -4pp.

Download the complete report here.